How To Use A Blog To Boost Results In E-Commerce


Here are some tips to produce relevant content and make your blog a gateway to attract more visitors to the online store, seller center shopee and drive them to purchase:

1 – Create An Attractive Blog

The blog of your virtual store must be part of the portal and, in this sense, visually refer to the brand. It doesn’t need to be corporate serious, but it should refer to your business at a glance. Think of a creative layout that does not escape the visual identity of your e-commerce. Create content categories (editors) to facilitate navigation, and don’t forget to make room for readers to comment. Insert plugs for social networks – people want to share content that is useful to them with their friends.

2 – Answer The Main Questions Of Your Target Audience

When thinking about your content, always put yourself in the shoes of your potential customers. What are the top questions they ask about your products and services? What, in your e-commerce business universe, can be inspiring enough to entertain and amuse your target audience?

3 – Keep It Regular

It’s no use setting up a “must-time.” It needs to be published periodically. Depending on the nature of your business, publishing every day is ideal (retail, for example), but three times a week may be healthy (B2B businesses).

4 – Stand Out From The Crowd

Originality is everything! It is good to always keep in mind that the competition is just a click away on the internet. So the more original, consistent, and credible your content, the better. Go beyond texts, publish images, videos, infographics. Use creativity to differentiate yourself from your competitors.

5 – Call To Action

Try to insert a call to action at the end of your blog posts. In marketing jargon, this technique is called ‘call to action.’ You can invite to subscribe to the feed, or the newsletter, to invite readers to visit the virtual store. Look for an elegant way to do this (banners, links, etc.).

6 – Spread It Around

Use social networks (Facebook, Twitter, LinkedIn, etc.) to promote your blog content and for customers to find products. Have a link to the blog in your online store – and vice versa: a link on the blog to the e-commerce.

Create an attractive newsletter to send periodically with new blog content to your readers. Thus, you will keep the image of a promoter of relevant content and knowledge of the subjects that orbit your e-commerce business always alive in the minds of the target audience.

Not having a blog is missing out on a golden opportunity to promote your business online. When well-produced, it offers newsletters, educational materials, and entertainment content for the online community and can win many admirers who will become evangelists for your brand.

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